WordPress · 2026

MCFOI — website and product catalogue rebuild

Complete rebuild of the website and product catalogue of a refrigeration and catering equipment distributor in the Indian Ocean: moving off a proprietary page builder to a custom theme.

ClientMCFOI (Groupe Macé) — Réunion

Year2026

WordPress
WooCommerce
PHP
Custom theme
Technical SEO

Context

MCFOI distributes refrigeration and catering equipment across the Indian Ocean. The website relied on a proprietary page builder: every page carried its own layout, the catalogue was hard to evolve and performance suffered.

What was done

Page builder removal

Migration to a custom theme: layout moves back into the theme, content becomes content again.

Product catalogue rebuild

Catalogue structure, categories and product pages reworked.

Website rebuild

New presentation, aligned with professional distribution activity.

What this project demonstrates

Moving off a proprietary page builder is one of the most expensive forms of debt to clear on WordPress: the layout must be rebuilt without losing content or hard-won search rankings.

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